It’s a common knowledge that the rise of social media has had a tremendous impact on all aspects of our lives. Today, it’s almost unimaginable to stay on top of the game in the marketing world. If you are not using social media channels to raise your brand’s awareness and make it more visible to the general public, all your efforts will fal flat.Social media platforms do not only allow you to maintain your current target audience but also to draw the attention of the people who are not directly connected to your product or service and eventually build a strong customer base. Naturally, promoting your brand on social media is not enough if you want to achieve marketing success.
Not only do you need to create powerful and engaging content that your users would really want to read but you also have to optimize your processes and increase the productivity and efficiency of your marketing team.
The easiest way to do this is by investing in a good set of tools designed to help you manage your social media campaign with a breeze. Here are a few you may find useful for your next marketing campaign.
Hootsuite is an excellent tool that helps you post the same content across the social media channels. It allows your team to schedule posts in advance on a variety of social media platforms and has a control over that content at any real time. Also, it lets you measure your social ROI and it gives you an insight into how your social media campaign is performing. Finally, HootSuite gives you the ability to protect your brand by tracking messages and mentions.
Sprout Social is a powerful tool that focuses on the management of customer relationship through social media channels and it enables your team to quickly interact with your customers, provide them with the information they need and keep them happy. It lets you reach your audience and increase your client’s return on social media. Sprout social offers detailed analytics platform that can help you keep on top of engagement by catering to your customers’ needs.
ActiveCollab is a feature-rich project management tool that helps your team stay organized and manage their projects with ease. With ActiveCollab, everyone on your team will know their roles and responsibilities which will enable them to collaborate and work on delivering top-notch results. Also, it gives you the ability to track every second of your work and complete your task within timelines. The best part is that it lets you involve your clients into the project and once the project is completed, invoice them in just a few clicks. Marketing project management tools such as Active Collab will help you run your marketing seamlessly and produce the best possible results in the long run.
IFTTT is a user-friendly Internet automation website that lets you manage your social media channels and complete other tasks through recipes. It’s time-efficient as it enables you to connect with any major channel and automatically share any content on popular websites like Facebook, Twitter, Instagram. What’s more, IFTTT works well with Buffer and HootSuite which is of great benefit for social media professionals worldwide.
If you want to find out what people are saying about your brand and you don’t have the time to spend on searching and analyzing your audience’s feedback, consider investing in Brand24. Brand24 is an excellent tool that provides you with invaluable information about what’s being said and what your competition is working on to boost their social performance. This fantastic tool does not only enable you to provide one-time feedback to your audience but it also allows you to measure any potential sales opportunities that you could benefit from.
Buffer is unquestionably one of the most popular tools when it comes to scheduling content on your social media. With Buffer, you can schedule your posts in a simple and efficient way, track the performance of your content and manage all your accounts at one place. Once you created your posts, Buffer will immediately share them across social media channels according to the schedule you created. Also, Buffer helps you maintain a consistent presence on social media, build influence and run your agile project management effortlessly.
BuzSummo gives you an incredible opportunity to analyze what content performs best on your social media platforms and to find key influencers that are willing to promote your content. In addition, it lets you search for a topic or even keywords and what the best performing posts look like across categories which can make your search become super-specific.
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