Link building, the heart of off page seo. We know how necessary link building is. A site won’t get authoritative without a lot of powerful natural backlinks pointing to the site. And the process we use to build backlinks is link building as we already know.
Ahh, we know what it is but we actually don’t. Because link building nothing but a sort of spam, according to Google’s point of view! Google explained, any link created to manipulate search ranking is spam. So link building also goes under the same category.
So link building has gone, now it’s time to gain links. In my opinion, there is no better alternative of it. Because it’s more powerful and safer than ever. We should learn how to acquire links instead of using some kinda spammy methods to build links.
Do you know there is a lot of methods that can be used to gain links? Unfortunately, we didn’t care those methods before. Why? Because those were not instant and practical. And now there is no choice without them.
So let’s get introduced to 5 advanced methods for earning links and probably many of you might haven’t heard of it before.
Method #1: Broken Links
You might be thinking, broken link…!!! What is it? How does it help to gain links? Well, here is your answer.
Broken link is a link that appears on a page that doesn’t exist or returns an error page. We usually see some of the web page links returning 404 pages or got deleted. These are actually called broken links.
Broken links are so much harmful for websites. Because it stops the crawlers to completely crawl a site. As a result, it can be the main reason behind the rank drop or de-index of the web page. So every website should be focused to check all the links in their websites are up.
So it will be a brilliant idea to find other website’s broken links and suggest to replace it with your one. And that’s the strategy. If we help them to find their broken links, they will feel grateful and there will be no excuse to replace it with your url. But they will only do this when they will find your content useful.
Most importantly, it will be really natural and authoritative, earned links. So here is how we should do:
- Find broken links from your competitor’s websites. You should extract all links of a website and find out the broken ones. In this case, you can easily use ScreamingFrog. Or you can check broken links of a page by browser extensions like LinkChecker for Mozilla Firefox, DomainHunterPlus for Google Chrome.
- Outreach the site webmaster through email and explain him the problem. And finally suggest him to replace that with your awesome content link.
Method #2: Infographics
Infographic is another creative link building method. It’s already proved that, readers love to read infographics more than a post. In fact, these can dramatically increase conversation rates. Check out Abid Omar’s latest infographics here.
As far as I’ve experienced, almost all the webmasters would love to see infographic on his site. So if we could provide them with an excellent piece of infographic and ask them for publication, they might get agreed to it. In fact, they will not hesitate to reward the creator with a backlink.
But please keep in mind, quality matters. No one would be interested to publish just an infographic that doesn’t have much value.
So here is how we should do:
- Find out some popular sites in your niche that might be interested in infographics.
- Email the webmaster asking for the opportunity to publish your awesome infographic.
- Request for a link back as a reward of your hard work.
Method #3: Testimonials
Giving testimony to products are another great way to gain links. Actually the online products get sells depending on user ratings. So the providers will always be looking for some nice, inspiring testimonials to support his products.
So all we can do is to review products we used for our websites and leave a nice testimonial that will help both of you and the provider. As a reward and live example, the provider can include your website alongside your name. So that will be a really powerful backlink pointing to your site.
But make sure again, you don’t leave fake testimonials. Do proper review for only the products you used. So here how to do it properly:
- Go to the review page of the products you bought for your websites.
- Give an eye-catching testimony to the products and look for real linking opportunities.
Method #4: Free Services
Offering free services to a website would be really nice and the webmaster can easily realize how dedicated you are. In fact, they will be interested to reward you with a backlink from the service you just provided.
The services could be logo designing, web development or anything related to the website. Anything that adds value to the website must be appreciated by the webmasters. So they will feel free to credit the service provider as well.
But again, however the service is free or not, the quality has to be fantastic. Otherwise, no one will show interest in it.
So here is how we should work:
- Head to your niche competitor’s websites.
- Find something that could be improved and offer to do that without any cost.
- Ask for a link back as a credit for your hard work.
Also Learn: Marketing Secrets Every Blogger Should Know.
Method #5: Linkout
One of the most avoided tactics that usually all of us regret. Why? Because we thought, there are no advantages of linking out to other sites. In fact, it will be a loss of link juice or it will pass your competitors some traffic. That’s all, isn’t it?
But I truly believe, linkout is great and even greater. Linkouts help us to broaden the area of knowledge and add much more value. In fact, linkout or linking out is a great method to build relations with the competitors.
From the seo view, if we linkout, the webmasters might get notified through pingbacks or trackbacks. So there will be chances to get a link back from the pingbacks or trackbacks section even from the contents.
So here is how we should handle it:
- Link most relevant and valuable contents of other websites.
- Wait and see how the webmasters response to it.
- If possible, outreach the webmaster and ask him to share your posts too.
Must Read: How to generate Traffic using Pininterest.
My personal opinion is, link building is something that depends on your creativity. The more powerful your ideas, the more powerful you backlinks. So always be creative to gain backlinks and you will be on the top.
I’ve shared my most favorite methods to gain backlinks rather than building as like the 1990s. There are still a thousand of methods, but I’ll recommend to try these and please don’t forget to share your views on this topic and do you have any other exciting methods?
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