The percentage of visitors who visit your site and then leave after seeing just one page is what’s called the bounce rate.
In simpler terms, your visitors just bounce in and out of your site after seeing one page. The higher the bounce rate is, the more negative impact it has on your business.
I mean, for sure, one of your goals is to bring traffic to your site. But making them stay is what actually matters in the big picture. There’s really no point in getting tons of visitors to your site if they won’t bother navigating the other pages. Thus, if they just keep bouncing in and out, you must take action and improve what you’re doing.
Here’s a guide to help you avoid this problem and lower your bounce rate:
1. Get a Better Website Design
Your website design might be the problem why visitors do not want to stay. Performing some adjustments here and there might solve the problem:
- Make sure that the site can be easily navigated; visitors can find what they are looking for with little effort.
- Be clear on the purpose of your site; be clear on your call to action so your visitor knows what you want to happen.
- Stay clear of third-party widgets and contents that can slow down your site’s loading time.
- Content posted should be easy to read; the font and font size should be clear and sharp even on mobile devices.
- Use a responsive design to provide an optimized experience for all users.
2. Update Content
Google likes fresh and up-to-date content and your visitors will enjoy it too. However, this doesn’t mean that you should just delete all your older posts. If those posts are getting clicks, keep them, but keep coming back and updating them. Make your content as fresh as possible.
You can add new and modern examples in your content, newer statistics, recent case studies or fresher insights. If a visitor sees that the content you offer is actually valuable and relevant information, they are likely to stay and read more.
3. Simplify Your Text
Visitors want content that is simple and easy to read. If the visitor immediately sees a wall of text upon landing on your website, they will not like this at all. They won’t even bother reading it. They’ll probably get the information elsewhere from someone who does a better job at conveying their thoughts.
So, edit your content, edit how it looks and add images to avoid providing that wall of text to your visitor. You may also want to add some illustrations, charts, graphs and diagrams; these work well in making visitors stay.
4. Communicate Your Brand Clearly
Have you ever worried that you’re doing a poor job at communicating your brand to visitors? This may be the reason why you have a high bounce rate. They go to your website, but they don’t understand what you’re offering or what your brand is all about. You are not meeting their expectations.
Brand storytelling is essential. A low bounce rate indicates that you are clearly communicating your brand with visitors and customers. One way to make this easier for yourself is to enable your visitors to share your stuff on social media.
5. Change Your Keyword Strategy
Using the right keywords brings visitors to your website. But the popular keywords months ago are not the most popular ones now. You need to re-evaluate your keyword strategy and adjust accordingly.
Using keyword analytics tools, you’ll know what keywords will work for your site. If you use the right keywords, this will keep your landing page and ads relevant. Thus, lowering your bounce rate.
6. Is Your Site Browser-Friendly?
Does your website work in different browsers? Some webmasters fail to test their sites in different browsers, so they don’t really get to see if the site displays right for everyone. Once this happens, the visitors will no longer have the intention to stay. Why would they? They can’t even browse the site freely.
Sometimes, your high bounce rate problem is caused by some negligence, lack of updates or lack of assessment on your part. It’s a good practice to take care of this issue regularly. Every two months or so, come back and examine your numbers thoroughly. It’s the only way to succeed.
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